Looking to build a website of your own? Or perhaps hoping to polish up your current site? Here are some takeaways:
1. Make Your Site Accessible
Here are some of the standard features you should consider including on an MLM website:
- SITE MAP - Maintain a simple site structure that is easy to navigate
- MULTI-CURRENCY – a must-have feature for companies dealing in multiple markets
- MULTI LANGUAGE – this will give the comfort of understanding to users from different countries
- CHAT FUNCTION - this will make you accessible and solicit more engagement
- DISTRIBUTOR DASHBOARD – Distributors can manage their inventory with this feature
2. Responsive Website
Nowadays, smartphones are the first source for getting information. If your website is not mobile-ready, you are likely going to lose a good lead. A responsive design helps the user navigate your website and is also a fundamental requirement in ranking your website.
3. Leverage Testimonials and Reviews
Whether they’re aware of it or not, visitors to your site are looking for indications of authenticity and trust. One way to do this is to include testimonials.
When you display videos or powerful quotes in the words of distributors, it adds an extra layer of authenticity and trust. It also creates a sense of community. The easiest way to do this is by leveraging an MLM reviews tool
like Fluid. Fluid and other such tools will help brand reps streamline the process and spend less time creating content, and more time engaging with potential customers.
5. Publish Fresh Content
Frequently publishing new content is a great tactic to improve search engine ranking and engage with customers. The more the content on your website, the more the reader will spend time on your website. Keyword strategy will also help you to improve your ranking and present your website to the right audience. You can hire an SEO specialist to develop the best keyword strategy for your website.
6. Use Videos to Engage the Audience
Videos are the best way to engage the audience and keep them interested in your website. Thermomix does a great job using this strategy with their product video guides. This makes the user experience your product in a more visceral way and increases the chances of purchase.
We hope this guide will help you in designing an MLM website that attracts and closes both affiliates and customers. To maximize reach, each affiliate should have their own website and leverage plug and play network marketing solutions
like Fluid to help them succeed and keep the pipeline flowing.
Is there anything more accessible than a live chat function? Rather than force site visitors to search endlessly for answers, let them ask you directly. Not only can you provide them with a more enjoyable experience you can also engage them in conversation that might lead to sales.