How many people can one (non-influencer) person reach in 40 days?
This was the experiment at Jolly
using Fluid's viral giveaways
Jolly kicked off as a brand new organization with just one person. No brand recognition. No influencer status.
They experimented with giving away items like:
- $25 Cash
- $100 Cash
- Disneyland tickets
- Amazon Echos
In their first 40 days, they spent $7,300 on giveaways and saw 24,327 people sign up! That's roughly $0.30 per email.
Jolly experienced the power of friends of your friends of your friends sharing your brand. As an unknown entity, they were able to grow so rapidly by relying on word of mouth.
Armed with thousands of emails, new social media followers, and engaged users.. Jolly was in a great position to further expand its brand presence.
Oh, and the most important part? Everyone was having fun. The energy was palpable.