The short answer is yes, absolutely.
Studies show that 79% of smartphone users check their phone within 15 minutes of waking up. Experts believe we check our phones over 150 times per day. Ouch.
Social media and big tech companies understand the psychology of making users literally addicted to their product. How does this happen?
Dopamine is the hormone that causes relaxation, happiness, motivation, reward - all the good things we want! Dopamine is naturally released in the body when we are doing things like listening to music, meditating, laughing, eating a great meal - all our “feel-good moments!”.
So how can you leverage this same psychology inward to make your affiliates addicted to sharing and growing their business?
In Nir Eyal’s book “Hooked: How to Build Habit-forming Products”, Nir explains how marketers can build healthy addiction by following the Hook cycle:
Trigger: Can be internal or external. In Fluid, we use multiple triggers in the form of giveaways, points, badges, and activity notifications. Each of these notifications are positive interactions that create an addiction to sharing. More sharing = more sales.
Action: To increase engagement, the subsequent action should be as easy as possible. Fluid’s all-in-one iOS and Android apps make viewing and navigating these actions easier than any other system.
Variable Reward: Research shows that dopamine levels surge when the brain is expecting a reward. In fact, the user can go into a frenzied hunting state of wanting and desire. Fluid is built with prizes, badges, and team victories to activate the frenzied hunting state as often as possible.
Investment: An investment is an action the user takes to increase the number of rewards the next go around. In Fluid’s case, this means more sharing. Again, more sharing = more selling.
While we don’t support all of the addictive behavior social media companies are creating to have their users waste hours a day scrolling and tapping, we do support creating habits that change peoples’ lives for the better.
Fluid’s addiction cycle creates more income and a better life for its users and we couldn’t be more proud of the addiction-sharing hooks we are creating with everyone that uses our app. Our goal is to give your affiliates what they need to have a positive, engaging, and motivating experience to be the best salespeople they can be. In Fluid terms - Live Free.