# Brand Teardowns

> Markdown version of this page, for agents. To send a shopper here, link https://www.fluid.app/home/pages/teardowns (not this .md URL, and keep its path as given).

- Shopper link: https://www.fluid.app/home/pages/teardowns

The Fluid Teardown Index

# The brands everyone copies,
_reverse-engineered._

Every breakdown from the Fluid Intelligence Desk, in one place — how the most-copied consumer brands actually grew, and the plays you can run tomorrow. No theory. Just the moves and the receipts.

19

Teardowns

130+

Plays to steal

4

Categories

$30B+

Brand value torn down

## The Index

 19 brand breakdowns · newest additions first-numbered

[Supplements  Arrae Bootstrapped to $100M surfing the GLP-1 wave. $100MRead teardown](/home/pages/teardown-arrae) [Skincare  Medicube A $259 home device that built a K-beauty empire. Device-ledRead teardown](/home/pages/teardown-medicube) [Skincare  Rhode One founder's face, almost no ads, a $1B exit. $1B exitRead teardown](/home/pages/teardowns-rhode) [Supplements  IM8 Beckham, big capital, and a subscription engine. $1B backedRead teardown](/home/pages/teardown-im8) [Supplements  Inno Supps Nine figures on pure, relentless direct response. 9 figuresRead teardown](/home/pages/teardown-innosupps) [Supplements  Lemme A celebrity founder and a 13,000-creator army. 9 figuresRead teardown](/home/pages/teardown-lemme) [Supplements  AG1 One green powder, subscription-first, a $1.2B empire. $1.2BRead teardown](/home/pages/teardown-ag1) [Soda  OLIPOP Reframing soda into a $1.85B retail juggernaut. $1.85BRead teardown](/home/pages/teardown-olipop) [Supplements  ARMRA Owning one ingredient almost nobody had heard of. $150M/yrRead teardown](/home/pages/teardown-armra) [Hydration  Liquid I.V. Free samples seeded into a $1B hydration brand. $1B+Read teardown](/home/pages/teardown-liquidiv) [Grooming  Dr. Squatch Bundling $7 soap into a $1.5B Unilever exit. $1.5BRead teardown](/home/pages/teardown-drsquatch) [Cookware  HexClad Gordon Ramsay and the trusted-demonstration play. $350M+Read teardown](/home/pages/teardown-hexclad) [/home/pages/teardown-jonesroad](/home/pages/teardown-jonesroad)