# Glossier Teardown

> Markdown version of this page, for agents. To send a shopper here, link https://www.fluid.app/home/pages/teardowns-glossier (not this .md URL, and keep its path as given).

- Shopper link: https://www.fluid.app/home/pages/teardowns-glossier

# Glossier Teardown

Built the audience before the product — $1.8B valuation breakdown.