# Inno Supps Teardown > Markdown version of this page, for agents. To send a shopper here, link https://www.fluid.app/home/pages/teardown-innosupps (not this .md URL, and keep its path as given). - Shopper link: https://www.fluid.app/home/pages/teardown-innosupps Fluid Teardowns — Nº 005 # $100M+ brand. 56 likes a post. _Zero virality._ Inno Supps is one of the fastest-growing supplement brands in America — and it did it with almost no organic reach. No viral moment, no celebrity, no founder face. Just stacks, discounts, and a relentless direct-response machine. Here's the teardown. Source · **Fluid Intelligence Desk** Ads · **Meta Ad Library** Read · **9 min** ![Inno Supps Inno Shred GLP-1 fat burner](https://ik.imagekit.io/fluid/980191006/td-is-hero_RXmXV7vMO.jpg?tr=w-880,q-82) _$_100M_+_ Est. revenue ~56 Likes a post 8,522 SKU variants $100M+ Est. revenue 8,522 SKU variants ~56 Avg likes / post $200 Top "Shred Stack" ~33% Off "full price" 2019 Founded A brand doing north of $100 million a year gets fewer than sixty likes on a typical Instagram post. That's the first thing that should stop you about Inno Supps. There's no viral hook, no famous founder, no organic flywheel. There's a catalog of bundled "stacks," a permanent discount, and a paid-plus-SMS-plus-affiliate machine that turns cold clicks into repeat orders. If you think you need to go viral to scale — this is the counter-example. By the end you'll have the seven plays behind a nine-figure supplement brand built entirely on direct response — each with a "steal this" you can run tomorrow. ### The receipts — they sell stacks, not bottles Fluid Intelligence Desk · avg tracked price per offer Inno Cleanse$54 Digestion Stack$112 Female Shred Stack$170 GLP-1 Shred Stack$200 **$100M+ estimated**A nine-figure brand — one of America's fastest-growing supplement companies **8,522 variants**Endless stacks, flavors, "Black Editions" and for-her/for-him lines **$87 in free gifts**"2 free gifts with every order" — value stacked onto every checkout ## No face, no fame — just a machine. Inno Supps was founded in 2019 by **Kevin Gundersen** in Las Vegas, and it grew into a nine-figure supplement brand the un-glamorous way: performance marketing. Where the other brands in this series lean on a celebrity or a viral aesthetic, Inno Supps leans on **offer, price, and repetition** — a huge catalog of bundled "stacks," a permanent discount, doctor-endorsement authority, and an affiliate army pushing paid traffic. Strip it down and the whole thing runs on one loop: "Win the cold click with an offer, capture the contact, then sell the stack — again and again."The Inno Supps operating principle ## Their storefront, captured live. **innosupps.com** — captured 2026-07-15 ![Inno Supps homepage: discount bar, scratch-to-win popup, doctor-trusted messaging](https://ik.imagekit.io/fluid/980191006/td-is-homepage_9akLTCfO77.png?tr=w-1500,q-82) _1_ **The discount is the headline**A strike-through urgency bar ("2 free gifts, $87 value") and a scratch-to-win popup hit you the second you land. The deal converts — the copy is secondary. _2_ **Built for affiliates**"AFFILIATES" sits right in the top nav. An army of creators pushing paid links — not a founder — drives the traffic. _3_ **"The Doctor's Trusted Brand"**"1,000+ doctors recommend," "doctor-approved," clean-label. Borrowed authority to make aggressive fat-loss claims land. ## Seven plays every DTC brand should copy. Play**01** ### Sell stacks, not bottles Almost nothing at Inno Supps is sold as a single tub. It's the **Digestion Stack** ($112), the **Female Shred Stack** ($170), the **GLP-1 Shred Stack** ($200). Bundling the actives into a benefit-named "stack" triples the average order, tells a "system" story, and makes a $50 tub feel like the incomplete option. The stack, not the SKU, is the unit of sale. Steal this Package your products into benefit-named systems and make the bundle the default. Same acquisition cost, 2–3x the order — and "stack" sounds like a plan, while "bottle" sounds like a purchase. Play**02** ### Name the goal, then jack the trend Inno Supps never names a product after an ingredient — it names it after the **outcome**, and wraps it in whatever's hot. Inno Shred **GLP-1** ("silence food noise, supercharge fat-burning"), Night Shred, Trim Biome GLP-1, Inno Cleanse ("reduces bloating, waist-trimming"). When GLP-1 blew up, they had a GLP-1 line overnight. The label is the customer's goal plus the trend they're already searching. ![Inno Cleanse digestive aid](https://ik.imagekit.io/fluid/980191006/td-is-cleanse_5sfukvWYj.jpg?tr=w-520,q-80) **Inno Cleanse:** "reduces bloating," "waist-trimming" — the goal on the label. ![Inno Shred GLP-1](https://ik.imagekit.io/fluid/980191006/td-is-hero_RXmXV7vMO.jpg?tr=w-520,q-80) **Inno Shred GLP-1:** "silence food noise" — the trend, right on the bottle. Steal this Name for the outcome, not the ingredient — then move fast when a trend spikes. A "GLP-1" line the week everyone's Googling GLP-1 beats a better formula nobody can find. Play**03** ### The discount is the close Inno Supps almost never sells at "full price." There's a permanent "Summer Special," a strike-through original, "2 free gifts ($87 value) with every order," and a scratch-to-win popup that unlocks a discount the instant you land. Tracked orders come in around **a third off the listed "full" price**. The offer — not the product page — does the converting. Steal this Engineer a reason-to-buy-now into every visit: a gift, a timer, a scratch reveal. A great offer converts cold traffic that great copy alone won't. Just keep the "was" price honest. Play**04** ### Reverse the risk on every ad Look at their ad titles: "Risk-Free Offer," "with Guarantee," "24-Hour Solution." Cold traffic won't gamble $100 on a fat-burner from an ad — so Inno Supps removes the gamble. Money-back guarantees, free gifts, and "risk-free" framing lower the bar to the first click, which is the only click paid acquisition has to win. ![Inno Supps 24-hour fat loss ad](https://ik.imagekit.io/fluid/980191006/td-is-ad_V3nmAnDl6.jpg?tr=w-620,q-80) **Cold-traffic creative:** a benefit, a timeframe, a guarantee — built to win the first click, not to look pretty. Steal this Put a guarantee on the ad, not just the checkout. When the customer has nothing to lose, the paid click gets cheaper and the funnel math finally works. \